Boomer’s, Not Just for Boomers
by Logan Steele · Leave a Comment
Who would have thought in 1985, when Boomer first opened its doors, that it would still be such a driving force in men’s fashion. Originally catering to the “baby boomer” generation, hence the name, this petite boutique has managed to continuously update its labels and reinvent itself. Making it one of Toronto’s oldest retailers on the Queen West strip.
Without any major promotion and a mainly “word of mouth” clientèle this business flourishes, bringing within its confines all types. From your Bay St. business men to the Queen St. industry elite, fashionable men in the know, seem to all be on the the same page on where to go, when they need just a little something more. Carrying such amazing men’s designers as: J. Lindeberg, Hugo Boss, Tiger of Sweden, Cinque and others, this store has not lost touch with what had gained it recognition in the beginning. I hope Boomer is around for another twenty three years.
I have to admit that I got on the Boomer band wagon much later in life, and had only started frequenting the store in the past four years. Please bare in mind that I am only thirty-two and probably could not have afforded much in the store at any earlier age. I was amazed to find out how long it had been in existence and, was baffled on why I hadn’t heard of it earlier.
I must say that although they do carry denim lines and edgier casual pieces, this is definitely a spot for your more professional and formal occasions. Their suit selection is second to none and all have immaculate cuts and fits for all styles. The shirts have a tailored sensibility about them and the tie rack seems endless. It makes you want to find an excuse to dawn a sport coat at every possible chance. This is how you want to dress, once you feel you’ve graduated from the jean and sneaker look. I’m almost there, almost.
Get in and see for yourself, what your dad already knew!
Boomer | 309 Queen St. W. | (416)598-0013
Hours: Mon – Fri 10:30–7, Sat 10:30–6, Sun 1–5
[mappress]
