Jonathan + Olivia Have Arrived!

November 1, 2008 by Logan Steele

October of 2005, can be deemed the month that Canada’s boutique market just got a little cooler. Owner, Jackie O’Brien, had come from a strong retail background, as both a sales associate and fashion buyer of 10 years. She decided it was time for something a bit different and began the venture of placing her own mark on Vancouver’s retail landscape. Originally located in B.C’s Mount Pleasant on Main St., the unisex store baring the names of her niece and nephew, Jonathan and Olivia, was born. And, there it had quickly became a standard for the fashion forward shopper.

In August of 2008 the trail blazing retailer opened shop in Toronto and with it brought the same sensibility. Carrying such progressive designers as: Alexander Wang, Band of Outsiders, Surface 2 Air + Justice, Oliver Spencer, Helmut Lang and many others. It was finally proof that Vancouver and Toronto could play together nicely.

I was told about the store’s opening almost three months before its actual public unveiling, by a friend and fellow fashion addict. She had said to me, “Migs”, that’s what she calls me, “you are going to love this f****** store!” A woman of few words but, totally right.

I had the pleasure of visiting the very minimal designed but inviting new boutique this past month. And, must say I was very excited about the lines that where available for men. Being a man, of course . Not to say that the women’s section was at all lacking. My point, I fell in love with silhouettes they where introducing for the male figure. Very streamlined and modern takes on such staples as the trench coat or even something as basic as denim. It was a reminder that a man could look very runway yet, still masculine and practical.

The women’s side had embraced all the current and forward trends, and complimented the tone set in men’s section seemlessly. I was very happy to see that we had gotten another alternative to the over-done looks that we have grown accustom too within the city. I recommend the trek and I think you too will “f****** love it!”

Jonathan + Olivia | 49 Ossington Ave | 416-849-5956
Hours: Mon – Wed 12-7, Thurs – Fri 12-9, Sat 12-7, Sun 12-5
www.jonathanandolivia.com

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