Jac’s Flash

November 12, 2008 by Logan Steele

Who could have guessed that a simple conversation on a beach in St. Bart’s would have given birth to one of Toronto’s hottest destination shopping spots? Father and daughter team Geoffery and Jaclyn Genovese opened Jacflash in late September of 2007, all spawning from their mutual love and fascination with fashion and its ever growing trends. This hot spot quickly began to gain a buzz and has already catered to the style needs of such celebrities as Jessica Alba, Jake Gyllenhall, Shanae Grimes, among others.

The store flourishes due to the amazing buying eye and tastes of its owners. Bringing such exciting labels as: Endovanera, Alice and Olivia, Transit, Jac by Jacflash and Operations (just to name a few) into the impeccably designed two thousand square foot space. Which also hosts a music lounge where you are welcome to listen and purchase the works of local and unsigned artists. This shop’s demographic is as varied as its selection. And, you’d be pretty hard pressed not find something there for all, from teen to adult. As one of the new kids on the block Jacflash has already proven itself as a force to be reckoned with.

I know that I sound a bit bias when I speak about Jacflash but, bear in mind that I did work there for ten months in its first year. Which in itself is odd because from a service industry back ground, I had swore never to work in a retail environment. No disrespect to all the sales associates out there. I got a lot of love for what you do and what you have to put up with, trust me. Where was I? Oh yeah, Jacflash. I often refer to it as a rock star’s closet. I remember before working there I had stumbled upon it while walking down Queen West, shortly after it had opened. I stopped at the window and thought to myself “When the hell did this get here?” and “What’s the name of this place?” I was in awe of the clothes and how stylish the mannequins were merchandised, both male and female. I remember saying something to my wife, along the lines of ; “I can see myself doing a lot of damage here”. Me being such a compulsive shopholic, she knew exactly what I was getting at.

Weeks down the road, a good friend of ours was offered the position of managing the store and had later proposed I come with. She said “they were looking for a male sales associate with a sense of both style and fashion to run the men’s section”. And, seeing that she played her words so nicely to my ego, how could I possibly have said “No”? After a quick interview with Jac and her father, I was in. To make a long story short; I learned a lot about the retail game and I did do a lot of damage. I don’t think I saved a penny while working there but, my wardrobe certainly didn’t suffer for it. Thanks Jac! If you are or even aren’t in the area, I would highly advise you drop by and see what all the hype is about.

Jacflash | 1036 Queen St. W. | (416) 516-8766
Hours: Mon – Sat 11 – 7, Sun 12 – 5

www.jacflash.net

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